Black Friday Bemol

Black Friday is one of the biggest shopping events of the year, and to mark this occasion, we introduced a special dark theme for the Bemol App. This theme was seamlessly integrated with the overarching marketing campaign, creating a cohesive and exciting shopping experience across all platforms. The design featured a Black Friday badge prominently displayed on discounted products, enhancing visibility and driving customer engagement. The goal was to make it easier for users to identify the best deals, while also elevating the overall excitement of the shopping experience. With one week of exclusive discounts, the Bemol App became the ultimate destination for Black Friday shoppers.

Company

Bemol

Type

Product design

Year

2021

black friday

Process

Black Friday is one of the most important events for commerce during the year!

The highly anticipated launch of the Bemol app occurred just in time for the biggest shopping event of the year - Black Friday. To celebrate, the app was given a special Black Friday makeover with a themed design that was seamlessly integrated with the overall marketing campaign.

The Black Friday badge was prominently displayed on all discounted products in the app, website, and physical stores, making it easier for shoppers to quickly spot the best deals. This feature not only helped to increase the visibility of the promotions, but it also added an extra level of excitement for shoppers during the festive season.

1 week of discounts on Bemol platforms
black friday bemol

Outcome

The Black Friday campaign was a resounding success, resulting in the best product sales in recent years. Feedback surveys showed that customers highly appreciated and praised the Black Friday theme, indicating that it was well received by the Bemol customers.

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