The Medalhas (Medals) Bemol program was designed to bring a gamified and engaging experience to our customers. By making purchases across various channels—including physical stores, the app, and the website—customers can earn Bemol Bonus points and unlock exclusive rewards. The revamped medal system not only modernized the traditional feature but also enhanced user engagement by offering tangible benefits, such as free Wi-Fi, bonus points, and interest-free plans. This new system encourages customer loyalty and provides a more interactive way to reward frequent shoppers, making their experience with Bemol more rewarding and fun.
With the medal program, you're in for a fun game-filled experience. Every purchase you make, whether it be in our physical stores, through our website, purchasing insurance services, and more, earns you Bemol Bonus points and access of our free Wi-Fi in physical stores. And when you reach your fourth medal, you'll receive a bonus of 1,000 Bonus points!
The Bemol Card is the best way to earn point, buying in stores, kiosks, ChatBot, APP and Bemol website, with fast and hassle-free service. It has numerous advantages and exclusive payment plans. In addition, it entitles the Bemol Client to automatically participate in the Medal Program.
Revamping the traditional into something fresh, enjoyable, and with added perks.
We upgraded the medal system from a mere cosmetic feature to a fully-fledged mobile experience for Bemol customers through a discovery process that aimed to enhance their overall engagement.
The objective of this project was to improve upon an existing product, the medal system, and bring a more engaging experience to Bemol customers through the app. To achieve this goal, we conducted a discovery process that involved key stakeholders such as Product Designers, Product Managers, Developers, QAs, and the Marketing Team. During the 2-day discovery, we utilized techniques such as Stakeholder Mapping, CSD Matrix, User Journey analysis, and the evaluation of Business and Customer KPI's to understand what was already working and what needed to be improved.
Following the discovery, we closely examined the development architecture and further refined the user journey through the creation of a prototype.
With the Bemol Rewards program, every purchase you make through the website, app, or in our physical stores earns you points. Accumulate 1,500 points and you'll receive a credit of R$10,00 to R$20,00 (depending on your customer level within the platform) that can be redeemed as a discount on new purchases or applied towards installment payments.
Our customers are divided into 5 different categories based on their accumulated purchase history points. These categories offer varying benefits such as interest-free plans, extended warranty periods on in-store purchases, free Wi-Fi access, and increased bonus redemption value.
