About Christofer Ramos
Role
Senior Product Designer
Company
Bemol Digital
Location
Manaus, Amazonas, Brazil
Experience
9+ years
Who I am
I'm a Senior Product Designer with over 9 years of experience building digital products that connect with real people. My work lives at the intersection of design thinking, research, and data — creating experiences that are not only visually strong but measurably effective. I hold a Bachelor's degree in Design from FUCAPI, a Postgraduate in UX Design from UNESC, and studied at the Apple Developer Academy in Manaus.
Designing for the Amazon
I currently work at Bemol, the largest e-commerce platform in Brazil's Norte region and the dominant retailer in Amazonas State. While Bemol holds roughly 1–1.2% of the national e-commerce market, it commands an outsized presence in Amazônia — competing against Mercado Livre (~38%), Shopee (~29%), Amazon (~24%), and Magalu (~8%) on a national scale, but leading by a wide margin locally.
Designing for Bemol means understanding a unique context. The Crediário Bemol (installment credit system) is a lifeline for millions of customers in a region where traditional banking has limited reach — enabling purchases on credit for people who have few other options. Beyond retail, Bemol operates free bus routes for the community of Manaus and delivers products to remote municipalities accessible only by river, deep in the Amazon interior.
This context shapes every design decision: connectivity constraints, financial inclusion, geographic diversity, and a customer base that is fiercely loyal because Bemol genuinely serves their needs.
How I work
I approach design problems with a research-first mindset. Every project starts with understanding who I'm designing for — through interviews, usability tests, data analysis, and behavioural observation. I use Figma, UX Cam, Clarity, and Maze to prototype, test, and ship with confidence, and build design systems aligned with Material Design and Apple HIG.
I'm particularly interested in the intersection of design and AI — using tools like Claude and Gemini to accelerate research analysis, generate design concepts, and build smarter workflows that give designers more time to focus on what matters.
What I work on
AI & automation
Building automations in UX Cam and Clarity to speed up analysis across UI, UX, and design systems. Using AI tools like Claude and Gemini as part of the daily design workflow.
User research
Running interviews, usability tests, and data analysis to inform design decisions.
Cross-functional collaboration
Working with developers, PMs, and stakeholders to turn business requirements into design solutions.
Design systems
Building and maintaining design systems aligned with Material Design and Apple HIG, including design tokens, component libraries (Material UI, PrimeNG, Ant Design), and Flutter-ready specs.
Usability & optimization
Continuously evaluating and improving products based on real usage data and user feedback.
Workshop facilitation
Leading design thinking sessions and discovery workshops with multidisciplinary teams.
Tools & craft
Using Figma, Maze, UX Cam, and Clarity to design wireframes, prototypes, and high-fidelity interfaces.
Team mentoring
Supporting junior designers with feedback, direction, and alignment with best practices.
Experience
Bemol Digital
Senior Product Designer
August 2021 – Present
Leading product design for the Bemol App — the dominant e-commerce platform in Amazonas State. Co-leading a small design team while working closely with PMs, developers, and stakeholders to ship impactful features. Key projects include the Profile Redesign (170% feature adoption increase), Bemol Loans, the Medals loyalty program, and Retail Category Revamp.
INDT — Instituto Nokia de Tecnologia
UI/UX Designer
January 2019 – August 2021
At INDT (Instituto Nokia de Tecnologia), I worked as a UI/UX Designer on R&D projects for Motorola, Huawei, and EPSON. This experience gave me a strong foundation in working across cultural and organizational boundaries, shipping to global audiences.
Fermento Digital
UI/UX Designer
November 2017 – December 2018
At Fermento Digital, I designed digital products and campaigns in a fast-paced agency environment. This role sharpened my ability to work across tight timelines and diverse client briefs.
Skills
Product design
Prototyping and wireframing
User research and UX strategy
Design systems management
Workshop facilitation and team leadership
Figma · Maze · UX Cam · Clarity · Material Design · Apple HIG
Education & Courses
Bachelor's Degree in Design – FUCAPI
Postgraduate in UX Design – UNESC
Apple Developer Academy – Manaus
Product Discovery – PM3
Product Leadership – PM3
Product Analytics – PM3
Advanced UX Strategy and Research – Badaró
Data-Driven Design and Quantitative Research – Aprender Design
Scalable Design Systems in Figma – cfPRO®
Conducting Healthy Handoffs – The Starter