2021

Black Friday

A temporary dark theme and discount badge across app, site and physical stores, timed with the campaign.

Company
Bemol Digital
Role
Product Designer
Scope
Product Design
Channels
App · Web · Store
Status
Launched · 2021

One week, no second chances

For Black Friday 2021 the app got a temporary dark theme and a discount badge, synchronised with the marketing campaign across app, website and physical stores. The badge sat on every discounted product, making the deals scannable in any channel.

The constraint is what makes this project worth recording: one week live, no window to patch anything after launch. Everything had to be right on day one: theme, badge, and the seams between three channels that don't usually change together.

The theme

  • Bemol app with the temporary Black Friday dark theme
  • Black Friday badge on discounted products, synced with the campaign

Great sales, honest attribution

The campaign produced the best sales in years, and survey feedback singled out the theme as something customers noticed and liked. What the theme cannot claim is the number: the result belongs to the campaign as a whole, with pricing, marketing, logistics and interface together. Recording it any other way would be borrowing someone else's metric.

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